About me
I help brands grow in a complex digital world.
Digital challenges are complex by nature. But the solution doesn't have to be.
Approach
My approach always starts by understanding the core: what is the real challenge and where lies the greatest opportunity for growth? My experience as a digital strategist and head of development helps me gather the information and make the most appropriate choices. I simplify the process by working step by step towards a solution that adds the most value at this moment, without getting bogged down in cumbersome processes. In our collaboration, personal attention is central. Direct involvement and short lines of communication, without the overhead often associated with a digital agency. I believe that the best results arise when there is a personal connection. This way, we not only build a strong solution, but also a result that truly aligns with the ambition and stage of your organization.
Core Values
Authenticity over one-size-fits-all
I believe in brands that stay true to themselves. In a world full of copies, your unique story is your greatest strength. I help you translate that story into technology and design.
Joy in the process
Work should provide energy. I believe that when we work on a project with pleasure, it is directly reflected in the final result.
Exceeding expectations
I like to go the extra mile. Call it 'the chocolate with the coffee'; just that little bit of extra attention or that unexpected solution that makes the difference.
We do it together
I am honest about what does and doesn't work. We only achieve success if we truly work together as partners, with an open mind and short lines of communication.
'With more than 14 years of experience at digital agencies, I have seen all sides of the trade.'
In short
After my Master's in Human-Technology Interaction at TU Eindhoven, my journey began as a UX Designer, where I learned how to make technology human. I took that passion for the user into my role as a Digital Strategist, where I set the course in the digital landscape for large organizations. As Head of Development, I subsequently learned how to lead complex operations and manage teams. Now I apply all that experience as a freelance expert. I am the partner who not only advises, but also builds. I bring simplicity to technology and help you take the right turns, whether it's a new platform or embracing AI.
Jeroen Heessels
Freelance Marketing
'Joep combines creativity with a keen eye for strategy. He quickly gets to the heart of a problem and translates it into innovative concepts that not only work but also resonate with the target audience.'
Pepijn Gieles
Freelance UX
'Working with Joep means choosing quality and originality. He never loses sight of the functional side of a design, while simultaneously creating unique work that exceeds expectations.'
Dolf Veenker
IT Lead
'Joep is an excellent concepter, developing complete user experiences. Always looking for that little extra that brings the extra sparkle to products.'